Internet Marketing is a term used for marketing products and/or services online. It
refers to advertising and marketing efforts by use of present technology and
electronic medium. Essentially, Internet marketing refers to the strategies
that are used to market a product or service online. Internet marketing and
online advertising efforts are typically used in conjunction with traditional
types of advertising like radio, television, newspaper and magazines. It
provides marketing strategies that include search engine optimization and
search engine submission, copywriting that encourages site visitors to take
action, web site design strategies, online promotions, reciprocal linking, and
email marketing.
There are a number
of terms specific to online marketing:
Internet:
It is helpful to know whether you’re a search
engine marketer or just need to speak with one.
CRO
(Conversion Rate Optimization):
It helps marketers to understand how effective
their calls-to-action are on a website. Planning for CRO is important when youare selling a product or service, asking visitors to sign up for your
newsletter or any other action.
Local Search:
Local Search:
One
area of search engine marketing that is beginning to grow is local search. This
allows users to find Web sites and businesses that are within a local
geographic range.
Mobile
Marketing:
With
an ever-increasing number of consumers depending on their smartphones, it is
possible for any business to reach a target audience. For this reason, it is
important to have a mobile site or even an app for your business.
Permission Marketing:
Permission Marketing:
It will ask users’ permission to display the ad. If a person gives permission,
the probability to look at it and absorb the information it provides, is much
greater.
Remarketing/ Retargeting:
Remarketing/ Retargeting:
When
a user visits your website, a cookie is set on their computer. Even after they
leave your website and continue searching around the Web, your ads will pop up
wherever they are. This keeps your site in their mind.
Contextual
Advertising:
It
is a form of advertising that offered by most search engine advertisers, like
Google. It post your ads with Web pages, blog posts and news articles that are
related to your organization. By matching your advertised search terms with Web
content, there is a higher chance of click through and conversion.
Day Parting:
Day Parting:
This
means setting up your ads to display only at certain times of the day and/or
week. Selecting the best time to have your ads on display can save money while
giving you the most reach.
Geo-Targeting:
Geo-Targeting:
With
geo-targeting, you can set your ads, including PPC campaigns, to reach only
those in a specified physical location. Search engines use IP addresses to
determine if a user is in the market that you are trying to reach or not.
ROS (Run of Site):
ROS (Run of Site):
This allows banners
to appear on any page inside of a website. Then, no matter what page a person
clicks through on your website, they can easily see that advertisement.
Unique Value Proposition (UVP):
Unique Value Proposition (UVP):
This
is any trait that sets your company, service and products apart from all the
rest. .
MAIN COMPONENTS OF INTERNET MARKETING
Ecommerce refers to the buying
and selling of goods and services online and the transfer of funds between
buyer and seller. E-commerce is
widely considered the buying and selling of products over the internet, but any transaction that is completed solely through
electronic measures can be considered e-commerce. E-commerce is subdivided into
three categories: business to business or B2B (Cisco), business to consumer or B2C (Amazon), and consumer to consumer
or C2C (eBay), also known as electronic commerce.
Niche Marketing
Niche Marketing is a popular form
of internet marketing that involves targeting a subset of an industry or market. In other words, a more narrowly-defined group of target customers. The
aim is to avoid going up against established competitors and instead create
valuable products and services for a previously underserved market segment.
With so much choice available online and the ease with which information is
searchable, increasingly internet-sarvy customers gravitate to these specialist
providers, who are marketing specifically to them, creating a
mutually-beneficial relationship.
Affiliate Marketing
Affiliate marketing is a form of
internet marketing where a company pays or rewards an affiliate for visitors
and sales generated as a result of their marketing efforts. There are two ways
to approach affiliate marketing: You can offer an affiliate program to others
or you can sign up to be another business's affiliate. As the business driving
an affiliate program, you'll pay your affiliates a commission fee for every
lead or sale they drive to your website. Your main goal should be to find
affiliates who'll reach untapped markets. For example, a company with an e-zine
may make a good affiliate because its subscribers are hungry for resources. So
introducing your offer through a "trusted" company can grab the
attention of prospects you might not have otherwise reached.
You should also make sure you
aren't competing with your own affiliates for eyeballs. Any marketing channels
you're using, such as search engines, content sites or e-mail lists, should be
off limits to your affiliates. Put marketing restrictions into your affiliate
agreement and notify partners immediately. It's your program--you set the
rules. Or, if you prefer, you can let your affiliates run the majority of your
internet marketing.
